Next workshop in April, 2020

circular brands

CIRCULAR BRANDS is a pioneering programme designed to empower top brands to make circular brand and business innovation reality.

We support and accelerate brands in their transformation to become circular brand leaders, creating business growth and positive impact by driving the circular economy culture.

For who is this programme?

The programme is designed for senior marketing, brand & communication managers who want to become circular brand leaders.

You can join the programme with a multidisciplinary brand team of 5-6 people,  preferably including:

  • Marketing / brand / communications manager
  • Innovation / product manager
  • Sr. Digital / media manager
  • Sustainability manager
  • Creative / design agency (strategy & creative)

Circular Brands workshop @WDCD

why join

The transition from a linear make-sell-dispose economy to a circular economy is one of the biggest creative challenges of our time. Brands have the power to do this. They have the responsibility and opportunity to drive business innovation and change consumer culture & consumption.

Leading circular brands embrace the circular economy as a viable response to these challenges. But how to create brand & business growth and have a positive impact on society at the same time?

“Sustainable and circular business moved from being a risk and reputation function to being a business lever function to being an innovation function.”

– Hannah Jones, CSO Nike

“Brands that don’t face the realities of the true cost of their product, I think they will be left behind.”

– Rose Marcario, CEO Patagonia

“Brands must act quickly to show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.”

– Keith Weed, CMO Unilever

Key benefits

During the CIRCULAR BRANDS programme you will benefit from:

  • Circular leaders sharing their circular best practices
  • Understanding the business value of circular brands
  • Envisioning and mapping a circular future for your brand
  • Applying design thinking methods to create a portfolio of circular concepts for your brand
  • Exchanging your circular initiatives with peers & experts
  • Being part of a growing network of circular brand thought leaders
  • 4 Hours of circular/brand coaching by Circle Economy & ADCN experts in the first 100 days after your workshop

Download the flyer here.

about the program

CIRCULAR BRANDS has a co-creation approach in which 5-6 brand teams will work together during a full day, supported by a team of circular experts and creative/design coaches with the aim to facilitate knowledge exchange and stimulate collaboration across sectors.

  • 1-day workshop

  • A co-creation approach

  • 5-6 brand teams work together

  • Team of creative & circular experts

  • 4 Hours additional consulting

  • Growing network of thought leaders


When will the Circular Brands programme run?

The programme was launched in February, 2018 and will run 3-4 times a year. To stay updated on the next workshop, register for interest here and we’ll get the word out to you when the date is set.

Who is the course for?

The programme is designed for senior multidisciplinary brand teams of 5 to 7 people. These teams can include:

  • Marketing / brand / communications managers
  • Innovation / product manager
  • Digital / media manager
  • Sustainability manager
  • Creative / design agency (strategy / creative team)

What if I don’t have a team of 6?

You can enter the programme with a minimum of 5 people in your team and a max of 6 people. The fee is per team, so will stay the same in both cases.

What’s included in the price of the programme?

The fee for 1 brand team (5-6 people) is euro 4950,-

For this fee you will get:

  • expert coaching during the workshop day
- visuals, report & film content (to receive after the workshop, to share internally)
  • food & drinks
- come-back session (planned at the end of the workshop)

How will I persuade my company to pay for this programme?

Share a link to this page and the key benefits section with your boss. And, if that’s not enough, then drop us an email at for further persuasive information!

How do I register?

You can drop us an email and we’re happy to register your team and answer all your questions.


We believe climate change demands bold action and creative leadership from all stakeholders in society – redesigning the way we live and do business.

Founding partners

ADCN is the club for creativity in the Netherlands – a collective of 750+ creative professionals. ADCN’s mission is to unleash creativity with positive impact on brands, business & culture.
Circle Economy is a leading expert in the field of circularity and business innovation, stimulating practical and scalable solutions to accelerate towards a circular future.

Creative partners


The next CIRCULAR BRANDS workshop is December 11th, 2019.
There’s place for 6 more brand teams to join!
Register to join us.

Location: Netherlands

Fee: €7000,- (= 1 brand team)

Next workshops

2020: date TBA

Register to keep in the loop!


The impressive line-up of industry experts who will share their skills and knowledge, includes people like:

Douwe Jan Joustra
– C&A Foundation | Head Circular Transformation

Bas van Abel
– Fairphone | Founder

Ama van Dantzig
– Dr.Monk | Founder

Tirso Francés
– Dietwee | Founder and Creative Director
Brand design expert

Mark Aink
– Native Circles | Founder
Brand activist & marketing expert

Anna van Nunen
– Innofest | Founder 
Sustainable innovation expert

Leontine Gast 
– The Terrace | Founder & managing director 
Brand strategy & marketing expert

Lucas Mol
– Gooische Mij | Founder
Advertising & sustainable innovation expert

Jeffrey Prins 
– IKEA Foundation | Program Manager
Cradle 2 Cradle & circular expert

David Snellenberg
– Dawn | Founder & Creative director
Creative brand expert

Richard van der Laken
– WDCD & Designpolitie | Founder
Design (impact) expert

Marc de Wit
– Circle Economy | Director strategic alliances
Circular & Sustainable strategy expert


Get in touch to find out more

Simone Gager

Programme Lead, Circle Economy
+31 (0)6 214 505 72

Kinge Gardien

Programme & Business Development, Circle Economy
+31 (0)6 1040 9522