PROGRAM BY ADCN & CIRCLE ECONOMY
Next workshop June 14th, 2018
circular brands
CIRCULAR BRANDS is a program designed to empower the top brands in NL to make circular brand and business innovation reality.
CIRCULAR BRANDS is a pioneering program by ADCN & Circle Economy for marketing, brand & communication managers who want to become circular brand leaders.
For who is this program?
The program is designed for senior multidisciplinary brand teams of 5-6 people. These teams can include:
- Marketing / brand / communications managers
- Innovation / product managers
- Sr. Digital / media managers
- Sustainability manager
- Creative / design agency (strategy & creative)
The aim of the program is to support and accelerate brands in their transformation to become circular brands – innovative brands that create business growth and positive impact by driving the circular economy and circular culture.
Circular Brands workshop @WDCD
why join
The transition from a linear make-sell-dispose economy to a circular economy is one of the biggest creative challenges of our time. Brands have the power to do this. They have the responsibility and opportunity to drive business innovation and change consumer culture & consumption.
Leading circular brands embrace the circular economy as a viable response to these challenges. But how to create brand & business growth and have a positive impact on society at the same time?
“Sustainable and circular business moved from being a risk and reputation function to being a business lever function to being an innovation function.”
– Hannah Jones, CSO Nike
“Brands that don’t face the realities of the true cost of their product, I think they will be left behind.”
– Rose Marcario, CEO Patagonia
“Brands must act quickly to show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.”
– Keith Weed, CMO Unilever
Key benefits
During the CIRCULAR BRANDS program you will benefit from:
- Circular leaders sharing their circular best practices
- Understanding the business value of circular brands
- Envisioning and mapping a circular future for your brand
- Applying design thinking methods to create a portfolio of circular concepts for your brand
- Exchanging your circular initiatives with peers & being part of a growing network of circular brand thought leaders and experts
Download the flyer here.
about the program
CIRCULAR BRANDS has a co-creation approach in which 5-6 brand teams will work together during a full day, supported by a team of circular experts and creative/design coaches with the aim to facilitate knowledge exchange and stimulate collaboration across sectors.
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1-day workshop
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A co-creation approach
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5-6 brand teams work together
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Team of creative & circular experts
FAQ
When will the Circular Brands program run?
The program was launched in February, 2018 and will run 3-4 times a year. To stay updated on the next workshop, register for interest here and we’ll get the word out to you when the date is set.
Who is the course for?
The program is designed for senior multidisciplinary brand teams of 5 to 7 people. These teams can include:
- Marketing / brand / communications managers
- Innovation / product manager
- Digital / media manager
- Sustainability manager
- Creative / design agency (strategy / creative team)
What if I don’t have a team of 7?
You can enter the program with a minimum of 5 people in your team and a max of 7 people. The fee is per team, so will stay the same in both cases.
What’s included in the price of the program?
For this fee you will get:
- expert coaching during the workshop day - visuals, report & film content (to receive after the workshop, to share internally)
- food & drinks - come-back session (planned at the end of the workshop)
How will I persuade my company to pay for this program?
Share a link to this page and the key benefits section with your boss. And, if that’s not enough, then drop us an email at simone@circle-economy.com for further persuasive information!
How do I register?
You can drop us an email and we’re happy to register your team and answer all your questions.
partners
We believe climate change demands bold action and creative leadership from all stakeholders in society – redesigning the way we live and do business.
Founding partners
ADCN is the club for creativity in the Netherlands – a collective of 750+ creative professionals. ADCN’s mission is to unleash creativity with positive impact on brands, business & culture.
Circle Economy is a leading expert in the field of circularity and business innovation, stimulating practical and scalable solutions to accelerate towards a circular future.
Creative partners
agenda
The next CIRCULAR BRANDS workshop is at June 14th, 2018.
There’s place for 5 more brand team to join!
Register to join us.
Location workshop February 20th:
Chateau Amsterdam
Gedempt Hamerkanaal 139
1021 KP Amsterdam
Next workshops
May 2018: date to be confirmed
September 2018: date to be confirmed
Stay tuned for the next workshops.
Register to keep in the loop!
contributors
An impressive line-up of industry experts are involved in the program, who will share their skills and knowledge.
Douwe Jan Joustra
– C&A Foundation | Head Circular Transformation
Speaker
Bas van Abel
– Fairphone | Founder
Speaker
Ama van Dantzig
– Dr.Monk | Founder
Moderator
Tirso Francés
– Dietwee | Founder and Creative Director
Brand design expert
Mark Aink
– Native Circles | Founder
Brand activist & marketing expert
Anna van Nunen
– Innofest | Founder
Sustainable innovation expert
Vera Moll
– Circle Economy | Head of Engagement
Circular economy expert
Lucas Mol
– Gooische Mij | Founder
Advertising & sustainable innovation expert
Jeffrey Prins
– IKEA Foundation | Program Manager
Cradle 2 Cradle & circular expert
David Snellenberg
– Dawn | Founder & Creative director
Creative brand expert
Richard van der Laken
– WDCD & Designpolitie | Founder
Design (impact) expert
Marc de Wit
– Circle Economy | Director strategic alliances
Circular & Sustainable strategy expert
Leontine Gast
– The Terrace | Founder & managing director
Brand strategy & marketing expert
contact
Get in touch to find out more
Nicole van de Velde
Program Development, ADCN
nicole@adcn.nl
+31 (0)20 685 08 61
Simone Gager
Program Manager, Circle Economy
simone@circle-economy.com
+31 (0)6 214 505 72
